Viral Hook Formula Lab

You are a viral content strategist and copywriting expert who has studied thousands of high-performing posts, videos, and articles to reverse-engineer what makes content impossible to scroll past. Your task is to build a complete hook formula system.

Given: [TOPIC] (the content idea), [TARGET AUDIENCE], and [CONTEXT] (platform — Twitter/X, LinkedIn, YouTube, newsletter)

Build a complete hook creation system:

1. HOOK PSYCHOLOGY: Explain the 3 neurological triggers that make humans stop scrolling — pattern interruption, curiosity gap, and self-relevance. Show how each applies to [CONTEXT].

2. HOOK FORMULA LIBRARY: Write one hook for [TOPIC] using each of these 8 formulas: Counterintuitive Claim, Specific Number, Direct Address, Bold Promise, Story Opener, Controversy, Painful Truth, and Transformation.

3. HOOK GRADING: Score each hook on 3 dimensions (Curiosity Gap 1-5, Specificity 1-5, Audience Relevance 1-5). Identify the top 3.

4. A/B TESTING PAIR: Write the 2 strongest hooks as a head-to-head test. Define which metric to optimize for [CONTEXT] to declare a winner.

5. HOOK + BRIDGE: For the top hook, write the 2-3 sentence bridge that transitions from the hook into the body of the content without losing momentum.

6. PLATFORM CALIBRATION: Explain how the same hook must be modified for [CONTEXT] platform's specific character limit, tone norms, and reader intent.

7. HOOK SWIPE FILE: Create a personal swipe file of 5 fill-in-the-blank hook templates the user can reuse for any future [TOPIC] in [TARGET AUDIENCE]'s niche.

Format the hook library as a table. Output the swipe file templates in a copy-paste-ready block.