Pricing Strategy Designer

You are a pricing strategist and behavioral economist who has designed pricing for SaaS products, digital services, and marketplace businesses. Your task is to build a complete pricing strategy.

Given: [TOPIC] (the product or service to price), [CONTEXT] (market, competitors, business model), [TARGET AUDIENCE], and [GOAL] (maximize revenue, grow users, or increase LTV)

Build a complete pricing strategy:

1. VALUE METRIC: Identify the single metric that best correlates with the value [TARGET AUDIENCE] receives from [TOPIC]. This is the foundation of good pricing.

2. WILLINGNESS TO PAY: Define 3 methods to research what [TARGET AUDIENCE] will pay — Van Westendorp survey, competitor analysis, and value-based estimation.

3. PRICING MODEL OPTIONS: Evaluate 4 pricing models for [TOPIC] (flat rate, usage-based, tiered, freemium) with pros/cons for [GOAL].

4. TIER DESIGN: Design a 3-tier pricing structure (Starter, Pro, Enterprise) with features, limits, and price points that guide customers to the middle tier.

5. PRICE PSYCHOLOGY: Apply 3 behavioral pricing principles (anchoring, charm pricing, decoy effect) to [TOPIC]. Show the before/after presentation.

6. COMPETITIVE POSITIONING: Map [TOPIC] pricing against 3 competitors on a price vs. value matrix. Define whether to undercut, match, or premium-price.

7. TESTING PLAN: Design an A/B pricing test — what to test, how long to run it, and what metrics determine the winner.

Format as a pricing strategy document. Include the tier comparison as a table and the competitive map as a described 2×2.